New Year's makeup: 10 fashionable ideas for those who want to shine


New Year's Eve 2023 is approaching, and with it a different reality. There dreams come true, hopes are met, wishes are made. This is repeated year after year, but every time you want to enter this fairy tale as a queen. It seems that everything has been thought out to the smallest detail. The dress is waiting in the closet, the hairstyle will be light and relaxed, but the makeup is postponed until the last moment.

In principle, this is correct, but you need to choose or at least designate the make-up style in advance. After all, it is important not only to please yourself and others, to match the tone of your outfit, but also to receive approval from a virtual guest from the Chinese horoscope - the Rabbit. What kind of makeup will be for the New Year, this is the mood you will celebrate the holiday with. If you want a lot of ideas, there are photo selections, recommendations, and step-by-step master classes especially for you.

In this article:

  • New Year's makeup from the Rabbit's point of view;
  • current trends;
  • general rules;
  • color scheme for brown eyes;
  • advice for green-eyed people;
  • blue, gray, blue - emphasize your tone;
  • emphasis on lips – gentle and vamp;
  • bright photo ideas.

Lamination effect

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Posted by Emily Cheng (@emilychengmakeup)

An original solution for those who love makeup with a dewy shine, but who are already tired of highlighters, shimmers and other “highlighting” products. Lamination is the process of giving a deliberately glossy, picture-like sheen to certain elements of an image. For example, eyebrows. Or a curl of hair on your cheek. Or centuries. Or lips.

The effect is achieved this way. Apply some thick face cream to the selected area to create a base. Wait until it is absorbed. Apply clear, colorless lip gloss on top and blend it thoroughly to create a smooth, shiny surface. Experiment several times to get the hang of it by New Year's Eve.

What to buy

  • Soothing face cream JASOYUP TEA from A;T FOX, 779 rubles →
  • Transparent lip gloss Crystal Gel from Shiseido, 1,000 rubles →
  • Lip gloss from NYX, shade Let's glaze 1, 419 rubles →

Neutral look with emphasis on the eyes


Photo: heckmannoleg / Depositphotos
This is not about a “naked” face or the image of a gray mouse who has never touched cosmetics in her life. Makeup on New Year's Eve should be present, but at the same time be as neutral as possible. Choose cream, powder, eye shadow, and lipstick in shades that almost blend with your natural skin and lip color.

The only thing worth emphasizing is the eyes. This is necessary so that the face does not get lost, so do not skimp on lengthening, distinctly black mascara and eyeliner.

What to buy

  • Chubby stick for lips and cheeks from L'Etoile, Tendresse/Tenderness 401, 712 rubles →
  • Eyeshadow palette in peach shades from Lovely, 379 rubles →
  • Lengthening mascara from L'Oreal Paris, 468 rubles →

Makeup for the New Year from Rabbit

The New Year 2023 will pass under the sign of the Rabbit. For the next 12 months, we will get a totem that is original in all respects. Outwardly, he seems sweet and calm, but underneath the deceptive appearance, he has a violent temper.


The rabbit “has” good taste, knows how and loves to spend money, is a housewife, and is not averse to having a good time exclusively at the highest level. Beautiful makeup - one of the indispensable conditions - should not be a separate touch, but a spectacular accent of a harmonious image.


It is advisable to add a little shine; metallic silver is one of the Rabbit’s favorite colors. Brown, bronze, sand, and peach tones are welcome. But in general, follow the current recommendations for your color type. The rabbit, with his excellent sense of style, will appreciate the entire rainbow spectrum in New Year's makeup according to the laws of harmony.


Get your priorities right. If you are celebrating the Year of the Rabbit and are concerned about financial well-being, highlight your eyes. Look for the other half - highlight the lips. One thing is invariable - the make-up should be evening, a simple hastily one will not do.

Colored eye shadow and eyeliner


Photo: heckmannoleg / Depositphotos
This is a more artistic and bold way to highlight the eyes. A bright colored eyeliner will not allow you to go unnoticed, even if you completely ignore other makeup elements.

What to buy

  • Colored eyeliner from Luxvisage, 187 rubles →
  • Mechanical eyeliner from NYX, 434 rubles →
  • Mini palette of bright eyeshadows from NYX, 511 rubles →

Dramatic cat eye


Photo: heckmannoleg / Depositphotos
A sharp, elongated eyeliner in the cat eye style can instantly add mystery and sexuality to an image. The 6 Biggest Winter Makeup Trends, According To Celebrity Makeup Artists, expects that the cat eye will be one of the most sought-after makeup techniques in the coming season. On New Year's Eve, traditional black eyeliner should be supplemented with a glitter liner, or even done in bolder, rich colors.

What to buy

  • Liner with eye stencil “Cat Look” from L'Oreal Paris, 919 rubles →
  • Eyeliner with glitter from NYX, 539 rubles →

Eyeshadow with large glitter


Photo: heckmannoleg / Depositphotos
The trend is not new, but glitter is the easiest and most effective way to make an image more festive, so you can’t do without it on New Year’s Day. You can decorate everything with sparkling shadows, glitters, and rhinestones: eyelids, lips, and cheekbones. The perfect look for a fiery party.

What to buy

  • Glitter for face from Lamel Professional, 399 rubles →
  • Figured glitter for face and body from NYX, 469 rubles →
  • Crystals for face and body from Deco, 265 rubles →

Preparing the skin and applying tone

The basis of any beauty is healthy skin. The foundation, which will be the first step of the New Year's transformation, will help make it fresh and attractive. Apply it with soft movements, following the natural lines of the skin (see photo). If you don’t coordinate the tone with your face (change direction), then it will definitely fail: it will roll into the area of ​​micro wrinkles that appear during facial expressions.

White eyeliner

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Posted by Chloe Metzger (@chloe_metzger)

Reminiscent of New Year's snow and overall gives the image freshness and festiveness. To make this eyeliner look brighter, first line your eyes with a classic black liner, and then add white along the outer contour.

What to buy

  • White liquid liner from NYX, 699 rubles →
  • White eyeliner from NYX, shade Milk 604, 364 rubles →

Be careful, glitter!

Bright shiny shadows are undoubtedly associated with makeup for the New Year 2021. However, as practice shows, at the most crucial moment they can play a cruel joke on us. Fallen sparkles under camera flashes turn into strange white dots in photographs. And this, believe us, does not look very attractive!

If you still can’t live without shimmer on your eyelids, give preference to eyeshadows with light pearlescent, which will add freshness to your look and beautifully highlight the natural color of your eyes.

Combination of red and black


Photo: mysticlight / Depositphotos
We're talking about a classic and dramatic combination of red lips and jet black eyeliner. No matter how bright the holiday is, your face will certainly not go unnoticed.

What to buy

  • Felt eyeliner from Bourjois, Ultra black, 614 rubles →
  • Liquid lipstick from Peripera, shade Girlish red 07, 585 rubles →
  • Bright red lipstick from NYX, 279 rubles →

Black lipstick

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Posted by BEAUTY IS BORING (@beautyisboring)

An option for the extra-daring. If you decide to go for this look, remember two important rules. Firstly, your eyelashes should also be prominent and black to balance out the look, so be sure to use a lengthening mascara. Secondly, black lip color must be accompanied by perfect skin: don’t forget about concealer and foundation.

What to buy

  • Black suede lipstick from NYX, shade Doom 18, 799 rubles →
  • Lengthening mascara from Eveline, 259 rubles →
  • Shining foundation stick and concealer from Burberry, RUB 1,454 →

How to prepare for New Year's makeup

It’s hard to argue with the fact that holiday makeup is significantly different from everyday makeup. It should be effective, complement and highlight the image, not cause discomfort and last on the face all night. In order for makeup to perform its functions, you must:

  • Prepare your facial skin the day before applying decorative cosmetics. A light peeling will be enough to remove dead skin particles. Thanks to this, the foundation will lie in an even layer;
  • Make a moisturizing mask. Choose the one that suits your skin type;
  • Do not use alcohol-containing tonics and lotions;
  • Before applying cosmetics, make-up experts recommend using a high-quality primer. It will protect your skin and help your makeup adhere better;
  • Apply concealer to the areas around the eyes. With its help, small wrinkles, acne, and age spots are also well masked.

These little secrets will help you create a flawless, harmonious image.

Neon eyeshadow

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Posted by Mary Phillips (@maryphillips)

Bold and noticeable. In this look, you will definitely make a splash at a New Year's party, even if you “forget” to apply other makeup and show up in faded jeans. Aerobatics is to combine shadows of several neon shades at once.

What to buy

  • Palette of bright eyeshadows from NYX, shade Hasta la vista, 1,189 rubles →
  • Palette of multi-colored eye shadows from Revolution, 1,366 rubles →

Holographic eyeshadow

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Posted by Nikki_Makeup (@nikki_makeup)

They can be applied to both the upper and lower eyelids. And on New Year’s Eve, don’t be afraid to go overboard: holographic “illumination” will only benefit your festive spirit.

What to buy

  • Eyeshadow with a holographic effect from Artdeco, 254 rubles →
  • Holographic eyeliner from NYX, 665 rubles →
  • Holographic eyeliner from L'Etoile, 399 rubles →

Bright photo ideas

PS And for a snack, we have collected the best photo ideas for you. Pour yourself a cup of coffee and make yourself comfortable. Go!

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