Fatal beauty, intellectual, socialite: the image of a woman

There is a well-established cliché in the world that only men manage to become powerful “business sharks” and achieve unprecedented heights in this field. Modernity refutes the old canons and proves that representatives of the fair sex are the same leaders who have the power to lead, develop and be experts in one or another area of ​​life. In such matters, it is important to create a certain image of a business woman.

It is generally accepted that only the strong half of humanity has the necessary qualities, such as flexibility of thinking, fortitude, and entrepreneurial spirit. But is it?

Functions and components of business image

This is an image that meets the necessary criteria within the framework of the corresponding personality status. This is a kind of PR, the purpose of which is to form a certain opinion in society about a person. In this concept, the key elements are not only appearance, but also:

• ethics;
• professional quality;
• rich inner world;
• good health.

The first point determines the individual’s upbringing, his ability to communicate with other people, manners, gestures, and tone. These skills will be an advantage when conducting negotiations, meetings, and conferences.

Being a specialist in your industry is a good opportunity to declare yourself as a professional who clearly understands the intricacies of work. This position greatly improves self-esteem, which subsequently leads to increased attention to this person.

The depth of the inner world reveals versatility. These include religious or moral beliefs, citizenship, capacity for altruism, personal experiences and hobbies. All this fully reflects the essence of the individual.

It is important

Health is the key to success. It gives you the opportunity to be cheerful and energetic, to find time for sports and travel. It is important to keep yourself in good shape in order to always have the strength to achieve new achievements and goals.

There are specifics to creating a flawless image. When several main concepts are combined, the image of a successful woman is created. The image of such a lady should speak for itself about the sophistication of style, manners, charisma and self-confidence.

The image has several main functions, such as:

• attracting the “right” environment;
• emphasis on personal and professional qualities;
• building a competent self-presentation;
• increasing self-esteem and significance in the eyes of others.

All this leads to success.

Who is a business woman: how to become a business woman

A woman who creates her own business from scratch and excels in its development is just a dry description of the concept of lady business. In fact, this concept includes much more than the essence: no woman who is successful in the business part of life could become so if it were not for the necessary character traits. Those few parameters that distinguish a real business shark:

• Strong will . Something that is impossible to cultivate in oneself, but what all existing business women strive for. A steel core will be a daily guarantee of success even when an ordinary representative of the fairer sex cries, gives up in the face of difficulties and backs down, hiding behind the back of her man, most likely a fellow businessman. The ability to stand your ground, actively pursue a goal and overcome difficulties is the very first and most important quality.

• Control over emotions. It is impossible to conduct business successfully without a “cool head”, since in the heat of the moment you can break a lot of wood. That is why business is most often a male path, since representatives of the stronger half of humanity know how to perfectly control their emotions and keep them to themselves. A good businessman can save face even during open skirmishes during negotiations and resolve everything to his own benefit. At the end of the day, business partners are there to make money, not to be liked or be good people.
• Sociability and charisma . Qualities that distinguish a real businesswoman from an ordinary businesswoman. The ability to find a common language with everyone is perhaps one of the most important qualities, since the business sector constantly involves working with people. This requires daily practice, start practicing at least in front of a mirror. Try to give your face different expressions and try saying the same phrase with different connotations. This exercise will help you develop your charisma and win over any listener. Remember, your job is to attract as many investors as possible to your business, so learn to talk to all “kinds” of people.

We also encourage you to read the following literature on charisma and communication skills:

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• Rational approach . This quality can be developed in yourself even from scratch, since business is a delicate calculation in which it is important to correctly correlate income, expenses and start-up capital. Use the famous rules of saving, for example, the rule of four envelopes or seven jugs, which will help you distribute your budget so that your business becomes successful and brings tangible profits.

• Time is money . A sense of time is necessary not only for a person from the business sector, but also for any of the people, so as not to simply waste precious minutes of your life on trifles. A real businesswoman must make time her ally first of all, remember, there are only 24 hours in a day, imagine that this is 24 thousand rubles or dollars, and every day you must spend exactly as much as is allotted to you: no more, no less . So use this “money” wisely.

Read:

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Why does time fly so quickly, and sometimes it just creeps?

The price of a mistake

One of the important points in creating the right image for a businesswoman is her clothing. It should be self-possessed, in a business style, in order to give its owner confidence during meetings and negotiations. A stylish outfit should not only be fashionable and catchy, but also comfortable and appropriate. In such matters, the classic style is the ideal option.

As for the wardrobe, you can’t do without subdued tones. Suitable for a woman:

• trouser suits of different styles;
• mid-length skirts;
• jackets;
• blouses;
• shirts.

An important condition for creating a magnetic image is the competent combination of all wardrobe elements with each other. If you choose a dress, it can be plain, but at the same time emphasize your figure.

Creating a person’s image directly affects his future social and work activities. Turning to history, one can see a synthesis of the necessary qualities that were combined in the sensational persons described below.

Image of Jacqueline Kennedy. There is no such person who would not know about this woman. She became a style icon for an entire generation. Not because of her husband-president, but precisely because of her charisma and charm.

Jacqueline did not have an ideal of natural beauty. She even had a bad habit of biting her nails. But the ability to emphasize one’s strengths, while hiding shortcomings in a “dark place”, made it possible to make an entire country fall in love with oneself. Considering that the first person in the country is standing next to him, mistakes are unacceptable.

What Jacqueline Kennedy filled herself with:

• elegant image created by world designers;
• incredible charisma;
• sense of tact;
• mannerism;
• charming smile.

Interesting fact. Jacqueline was once reproached for her excessive love for foreign fashion brands. Her diplomacy did not allow her to create a scandal, but her passion for French clothes did not disappear either. The solution was simple - the tags on the clothes were replaced with American ones. A striking example of a reasonable decision.

Ksenia Sobchak. Even those who don't like her are watching this woman. She has the ability to transform past ups and downs into a new direction, often quite successful. Even the trail of the former host of a scandalous TV show did not prevent Ksenia from achieving new heights. Her image is her name.

Bright features:

• strong character, intelligence;
• incredible ability to “shoot” with a sharp word;
• a sense of style that suits every look;
• charisma.

The Ksenia Sobchak brand is just beginning to take shape. The constant change of image - from TV presenter to politician - only speaks of the search for new heights. This greatly fuels confidence and the ability to prove one’s self.

Anastasia Rublenko. More recently, a young model from Lipetsk showed off in a wedding dress that perfectly emphasized all her advantages. The image for the celebration was chosen perfectly. A lush designer dress, an openwork veil and a tiara - all this helped Anastasia become a real princess.

What does it mean to play by the rules?

The modern businesswoman, who has long and successfully coped with the role of a businessman or politician, is well aware of the unspoken rules of conduct that exist in business and political circles. She knows very well what, when and how to do or say so as not to jeopardize her business image, but only to strengthen her business reputation. Here are some rules to follow to avoid ending up in a ridiculous situation.

1. Don't be afraid of handshakes
   In today's business world, it is common to extend your hand when making acquaintances. This tradition developed a long time ago, even at a time when women’s lot was home, children and everyday life, and mostly men were involved in business. However, even today, when representatives of the fair sex have become full members of business circles, traditional handshakes have not lost their relevance. Therefore, learn to play by the existing rules so that you can be taken seriously.
2. Do not hesitate to clarify
   : “Where did you say the required institution is located? Please repeat the address” - phrases like this are uttered by a business woman if necessary without unnecessary hesitation. After all, accuracy is one of the basic rules in business. It is better to immediately find out this or that point than to waste precious time later on correcting ugly situations. You should not be afraid that your interlocutor will consider you inattentive; most likely, he will appreciate the responsible approach to resolving any issue on your part.
3. If you are late, do it right. It is
   better, of course, not to have such habits. After all, the ability to properly plan your time is an integral quality that every business woman should have. However, delays sometimes occur for completely unpredictable reasons beyond our control. But no matter what you say later in your defense, people will instantly form a perception of you as a person who is not responsible for his words, and therefore does not deserve much trust. To avoid such situations, which break the business image you carefully created, always warn about being late. Then you won't have to make excuses.
4. Plan your affairs
   A business woman and a true professional never forgets about anything. Do you know why? No, this is not an innate ability to remember information with phenomenal accuracy. We are talking about competent planning of affairs and the habit of writing down the necessary addresses, dates, telephone numbers and names of certain people with whom business negotiations are scheduled for the next week or month. Do not neglect this rule, and then you will earn a reputation as a person who is not only punctual, but also attentive to others. This also includes the need to remember the birthdays of your employees, especially if they are your subordinates.
5. Always stay in touch
   A mobile phone is a real godsend for a business woman. Just remember the famous film about the world of fashion with the incomparable Meryl Streep and the charming Anne Hathaway in the lead roles. It very successfully shows how a modern girl does not neglect the rule of keeping her cell phone handy at all times and everywhere, and thanks to this she successfully makes a career. Business does not tolerate games of hide and seek, so be within a telephone connection, even if your workday is over and a romantic weekend looms ahead. After all, it often happens that one missed business call on a weekend can ruin a carefully planned work week.

Stages of creation

A clear understanding of one’s positive aspects and goals are the main components of the image of a business person.

To achieve effective results and create the impression of a successful person, it is worth knowing a few key basics:

1. Understanding the original goals. They are formed depending on the type of activity of the individual and in what area he is interested in achieving success. From the very beginning, it is clear that the model, public figure and singer have different audiences, desires and priorities. Some people want to grow as a person or advance in their career. It is for this reason that from the beginning it is important to outline the range of points of interest in building a PR campaign. Afterwards, you should determine your strengths and weaknesses and select methods for further actions.
2. Identifying the right audience. In any business, it is important to find like-minded people or fans. All activities should be aimed at specific individuals, for those to whom it will be most interesting and closest. The desires of these people are analyzed and strategies are developed to achieve them quickly.
3. Drawing up the necessary criteria. Image makers compile a list of all the positive qualities that a person should have. The most popular of them are: responsiveness, confidence, competence, pleasant appearance. This helps in achieving the goals.
4. Comparison of existing and desired qualities. This stage helps to identify the real qualities of a person with those that he will have to learn. Some traits should be left and strengthened to maintain the image, while other external or internal indicators are completely absent and therefore require careful elaboration, and negative habits and preferences should be abandoned. All these measures are carried out in order to create a new line of behavior to improve the business image.
5. Choosing “tricks” to improve your personality. Any image should have highlights, key little things with the help of which an individual becomes more memorable. This is one of the most difficult stages, which involves emphasizing individual external and internal indicators, according to the set goals.

It is important

It is important to remember the main factors of the first impression, namely: attractive appearance, charisma, friendly facial expressions, gestures and poses.

When the image strategy is fully formed, all that remains is to accept these new aspects and your everyday life. Now a new look has been created, appearance and demeanor have been corrected. The main task of the individual is to get used to the role and follow the instructions. You need constant work on yourself to feel harmonious with your new “I”.

The image of a modern woman

You can win the sympathy and affection of any person and even an entire company thanks to the ability to present yourself. If you do not have personal charm and style, and do not have a special role, then it will be much more difficult for you to achieve success (in any activity) and to comprehend that joy and unspeakable pleasure that is familiar only to those who literally “bathe” in attention from others.

The image consists of several elements:

• manner of behavior;
• gestures;
• speech;
• style.

Skills for an impeccable image of a successful person

To achieve heights in her career, a woman needs to have some professional skills. The main ones are:

• criticality;
• information analysis;
• skills to manage money wisely;
• communication skills;
• discipline.

The ability to concentrate, make the right decisions, and navigate issues related to career development will help an aspiring careerist in her professional advancement. Personal growth also requires a positive attitude, optimism and risk assessment.

It’s no secret that starting a career is a long journey, on which not all desires will be quickly fulfilled. Any action, wrong action or sudden step will have a detrimental effect on the image. Not all PR has a positive effect on the promotion of an individual. In any situation, you need to take the blow and be able to survive difficult times.

Communication skills, the ability to create and maintain useful contacts are a good foundation for starting a successful activity. If a woman is charming, can support any conversation, is erudite and interesting in communication, then a huge number of people in the business circle will want to cooperate with her.

Problems in the family of a business woman

Most often, due to the desire to achieve professional heights, a woman misses out on the small and truly important things she has: husband, children, parents. A truly successful woman is one who knows how to maneuver between family and career.

Why do we talk so much about planning? It's simple. If family harmony and your work are important to you, then include family in your schedule. Take a weekend when you literally disconnect from work (don't check email, turn off your work phone) and spend time with your family by planning something special for that day.

• Don't forget about your husband . Talk less about work matters, discuss your relationship more when you are together. Go to lunch together (if you work in different places). Take a five-day vacation and go somewhere just the two of you.
• Don't talk about work at home . Never discuss work matters while having a meal. Turn off your boss as soon as you cross the threshold of the house.
• Don't miss out on important things while your kids are young . Even a super-mega-busy woman has 5, 10, 15 minutes when she relaxes at work (drinks coffee, waits for paper, etc.) - use these pauses to write an SMS to your child, call your mother or husband. Today, children are mobile and they like it when their parents keep up with fashion: start a general chat on Viber, where only you and your children will be. During the day, send them cool photos, funny messages, or simply correspond on current issues (remind them about the circle, etc.). Always stay connected. Stop and listen to your child, even if he is calling during a business meeting.

External attributes

To create the perfect look, you need to choose the right item of clothing. Pay special attention to colors, accessories and other details.

All clothes should be the size of the owner, fit well and be comfortable. For this, it is best to choose natural materials and fabrics.

An important point in addition to style is shoes. To create greater sophistication, you should choose pumps or shoes with medium, stable heels. This choice will add a touch of sophistication and charm to its owner. When considering shoes for everyday office work, closed-toe shoes are an amazing option. You should also make sure that it matches the clothes (color, style, material).

Perfectly emphasizes the status and presence of subtle taste, correctly selected accessories. For example, they harmonize with the classic style of jewelry of small and medium length. It could be pearls or precious metals. It is these “helpers” that will become the highlight of the whole look. But it is important that jewelry does not interfere with work activities, does not distract participants in meetings, and does not clutter up the image.

A business woman's hairstyle should be light and discreet. It can be an elegantly collected ponytail or bun. Loose hair can get in the way or be distracting when working, so you can pull it back slightly. The hairstyle should personify femininity, but with notes of business style. Hair is clean, natural color.

A woman’s face should also personify beauty and naturalness. When choosing makeup, you should not choose bright and saturated colors. When painting your eyes and making your face tone, it is better to stick to shades that are close to natural shades.

Habits of a business woman

To become a real businesswoman, it’s not enough to always keep yourself in good shape and follow simple rules, you need to make them your habits and get yourself a few more useful “little things” to improve your quality of life.

• We are what we eat

First of all, lead a healthy lifestyle. A business lady has no time to go to the gym and monitor healthy food, counting calories. However, you can afford a half-hour jog in the morning or evening, and then a light healthy dinner consisting of vegetables and fruits. During the day, do not snack on the go, this will only negatively affect your figure and thinking abilities, since all pies are quite heavy and useless food.

It’s better to set aside lunch time for yourself and go to a good cafe nearby, where you can have a full lunch in the company of your business partners. This way you will kill two birds with one stone: you will give your body the necessary energy and you will be able to additionally chat about important business issues.

Remember, the biggest contacts are signed during lunch, because well-fed and rested people are much more amenable than hungry and tired people.

• It's time...

Get yourself an electronic and regular organizer. And don’t forget to write down everything you consider necessary information. Good thoughts about upcoming affairs quickly disappear, and remembering what’s what is sometimes very difficult, and even more so you need to be punctual and not forget about upcoming meetings. The electronic assistant will remind you of this, and if it is suddenly discharged, then a regular diary will also come to your aid.

• Tell me who is your friend...

Change your social circle. When starting a business, you shouldn’t disown old girlfriends and friends, but it’s also better to acquire new ones in the business sphere, because the company of successful people will help you grow upward every time you communicate. In addition, everyone needs like-minded people who would share your aspirations for success, and sometimes give good advice from their experience.

Remember, billionaires are unlikely to go to the movies on weekends with their homeless former classmate. Those same comrades who are very loved by you, but have not achieved anything in their lives, unfortunately will have to find themselves on the sidelines - do not take risks, during such communication you will always unnoticeably degrade.

Features of etiquette: how to behave correctly as a lady

The image of a business person will be incomplete without applying knowledge about etiquette in different life situations. This term does not just mean dry everyday rules of behavior, but regulated communication aimed at strengthening labor relations based on mutual understanding and respect.

Compliance with standards and ethics is a prerogative for successful business conduct. To reach heights in business, to have a huge number of domestic and foreign partners, you simply need to conduct negotiations, correspondence correctly, answer calls correctly, politely and without errors.

Etiquette and image of a business person - what is it for a business woman? These are important elements that will help you be on trend. These indicators include the following:

• “time is money” – don’t be late for appointments, meetings, time management at work;
• “dress code” – pleasant appearance, a minimum of accessories, strict clothing style, subdued colors;
• “workplace order” - sorting documents, separating important matters from unimportant ones, free space;
• “eloquence” – conduct negotiations correctly, communicate delicately with clients and staff;
• “respect for colleagues” – the ability to listen to employees, loyal attitude, corporate culture;
• “maintaining confidentiality” – the ability to keep trade secrets, control the dissemination of important information.

Such elements will help you be in demand among your colleagues. Conducting various business events is also an important factor in cooperation. This includes proper placement of guests, a warm welcome, and introduction of the parties to each other. At such meetings, it is important to think through the organization down to the smallest detail:

• buffet menu;
• information content of presentations;
• active discussion of issues and problematic issues.

Sometimes it is appropriate to end the evening by presenting small souvenirs or flowers.

The national characteristics of foreign representatives should be taken into account when it comes to negotiations at the international level. At such meetings, you need to have translators, a preliminary plan, and prepared appropriate documentation. The reputation of a business person directly depends on compliance with all conventions.

Business correspondence. Nowadays, communication is often carried out electronically. Speed ​​in information transfer is a guarantee of a successful partnership. There are some concepts that will help a successful woman in communication:

• maintain an official style in writing;
• maximum information content of each message;
• correct design of document templates;
• fiduciary corporate address;
• maintaining the confidentiality of letters;
• Be sure to fill in the “subject of the letter” field;
• literacy.

Compliance with such rules will help in work and creating the image of a business woman.

Manners and competent speech are the best accessories

The importance of communication style cannot be overestimated. It often happens that a woman who outwardly evokes admiration, does not know how to communicate at all, or, even worse, speaks with errors.

In our information age, it is quite easy to obtain educational materials. Speech needs to be trained, and all sorts of articulation techniques will help. In addition, reading printed books can have a positive effect on speech literacy and the quality of communication.

The ability to build a dialogue with a colleague, subordinate or partner is a necessary quality for a business woman. He should learn.

There should be no fussiness in behavior. Imagine that you have just stepped off the pages of Vogue. A business woman is always restrained and does not allow herself to make rude statements or loud exclamations.

Restraint is also observed at a party or corporate event. Good manners of a businesswoman should become part of their lifestyle; they should not be forgotten even after leaving work.

For clarity, you can look at examples of famous successful women: how they behave in public places, how they answer questions in interviews, how a person behaves in high society, and so on.

In addition, there are many training videos on the Internet that provide recommendations that will give you confidence on the path to building your own style, like this one:

A photo shoot is the best way to convey information about your image to the audience

With the help of such photographs, the reader is conveyed a visual image of a beautiful, self-confident, charming, attractive and necessarily happy woman “on all fronts.” This is the image that, according to the publication, one wants and needs to emulate. For the reader, through professional photography and an article about career success, an ideal image is created of a successful business woman or businesswoman who looks great, has retained her natural femininity and at the same time has achieved an enviable position in the professional environment, in society as a whole. This is propaganda of success and positivity.

Both magazines “Dear Pleasure” and “COLLECTION exclusive” highlight the career path of women who have chosen a variety of specializations, from a doctor to a financier, there are manufacturing professions, and a creative bohemian environment. The magazine suggests that it doesn’t matter in what environment you realize yourself, the main thing is to start acting, apply your strength, and choose something close to your own talents. The intention to “be a business woman” is an action plan, an example of a modern woman’s realized dream of success and relevance, and her image of a business woman in the picture also confirms this.

The modern reader of the magazines “Dear Pleasure” and “COLLECTION exclusive” also wants to be successful. Therefore, through the materials “Dear Pleasure” and “EXCLUSIVE COLLECTION”, posted in the sections about business women, there is a call to action. Don’t be afraid, don’t trust your own capabilities, or be afraid of negative experiences. Both magazines strive to turn the desire for success into concrete action for their beloved readers.

Business lady and team

A woman who is successful in business circles understands one truth - becoming the best in business does not mean being away at work around the clock. You need to take reasonable breaks and, of course, rest in order to be fully prepared every day.

Your subordinates will appreciate it if you introduce corporate traditions. For example:

• New Year's corporate parties with symbolic gifts for subordinates and/or their children;
• on-site training sessions;
• celebration on the occasion of the conclusion of a major transaction at the end of the working day or at the end of the week;
• etc.

All this creates a corporate spirit and a loyal attitude towards management!

In order to keep everything under control, you need to get yourself the “necessary” assistants who will always keep their finger on the pulse in your absence. Do not hesitate to take your business partner as a companion and partner, and also take care of a good manager. His main quality should be honesty. And don’t forget to create a clear plan for yourself every day for what you need to accomplish, so you’ll be more likely to succeed.

Read: How to return to work after vacation: how to get into a working mood

Functions of “gloss” in the formation of an “ideal idea” of an image

The main function of the glossy magazines “Dear Pleasure” and “COLLECTION exclusive” is to form and correct people’s ideas about an ideal life, and this is even in the names of both magazines.

The magazines “Dear Pleasure” and “COLLECTION exclusive” also evoke emotional attachment from their audience because the more impossible it seems to a person that the ideal lifestyle for him, which is promoted by this publication, especially in the vastness of our country outside large cities, and even despite the fact that that images of businesswomen from this particular region are shown. Reading, for example, the business publication Forbes or RBC, we are immersed in the world of the economics of global business with its successful enterprises and transactions.

The formation of an effective image of a glossy publication is directly related to understanding the role of magazines in the life of an individual, with the implementation of their main psychological task.

Currently, a hypothesis is being developed that glossy publications are a kind of guide to the “world of fairy tales”, being similar to “pipe fairy tales for adults.” It is regular reading of your favorite publication, and especially the magazines “Dear Pleasure” and “COLLECTION exclusive”, that allows you to objectively feel the possibility of touching an ideal, fairy-tale life in which most of our, even the most contradictory, desires are fulfilled.

Most of the heroines of the magazines “Dear Pleasure” and “SOBRANIE exclusive” realize themselves in professions of various directions, which are widely represented in the headings “Stories of Successful Persons” and “Interviews with Successful People.” This is largely due to the fact that there are not so many famous female politicians and women from the business world in our country, and interviews with these female representatives are difficult to find outside the specialized section, where “dossiers” of unknown but successful businessmen are published women.