The American dark neighborhood style has become a favorite image of young people from all over the world. Affordable, loose, bright and stylish clothing in the swag style is becoming more and more popular every year. Translated, “swag” means money and valuables obtained illegally. Fashionable men's clothing and shoes in the Swag style are the same style of bad fighters who always get what they want. Today we will talk about the main trends and trends in this area, about key wardrobe details and combinations of things.
Swag style jeans
Every self-respecting swagger should own Levi's jeans. The main representatives of this brand are 501e Levies, which have not gone off sale for several decades. Such jeans were in the wardrobe of ordinary gangsters and even the President of the United States. Nowadays, Levi's is worn by major hip-hop artists Jay‑z, A$ap Rocky and many others.
Another old school that is relevant in our time is Diesel brand jeans. Initially, this brand established itself as a manufacturer of clothing for the advanced segments of the population, in contrast to Levi's. Lee and Wrangler jeans paired with beige boots can also be classified as fashionable men's clothing and swag shoes.
If we talk about modern jeans in the swag style, we can’t help but mention the young brand Uniqlo Denim. Clothes designed by Japanese designers are very inexpensive, so any swag fan can purchase jeans from this brand. Interesting jeans models are also presented in the Atelier LaDurance, Black Orchid, LRG, and Cheap Monday collections.
Essential Swag Style Elements
In addition to the main attributes in the Swag style, it is worth paying attention to other essential elements - makeup, hairstyle, tattoos, electronic gadgets and manicure. In this style, it is better to focus on either the hairstyle or makeup, otherwise it will turn out to be too much. If the emphasis is on the hairstyle, then the hair should be bright in color, or at least have colored strands. Also in this style, such an extraordinary move among girls as shaving the hair at the temples is very popular. This style welcomes mohawks, patterns on the hair, unusual styling, asymmetrical haircuts and complete chaos on the head.
If you decide not to experiment with your hair, then just stick to makeup. The main rules of makeup in the Swag style are a tanned complexion, bright lips and eyeliner. Glitter, unevenly distributed over the face, is very popular in makeup. As for the manicure, more freedom is given here, the main thing is that it is bright, and anything can be depicted there. Glitter on nails is also welcome. Swag tattoos have a lot of meaning. There should be as many of them as possible, especially in open areas, and they should also differ by gender. Electronic gadgets should also be given attention, for example, you can decorate your smartphone with a shiny case with rhinestones, buy a gold flash drive, bright and stylish keychains for your phone, etc. All this will complement the Swag style.
At first glance, Swag is a very simple style, but it has a number of requirements and limitations, so you need to try hard to choose the right wardrobe. Finding a new Swag look can be a lot of fun! Swag style is a style for young, modern and fashionable people!
Swag style sneakers
If you decide to update your wardrobe and buy fashionable men's clothing and shoes in the swag style, you cannot do without trendy sneakers. There is no point in talking about the well-known Air Maxes or Jordans, so we will turn to more interesting models that only a few people know about.
The cult brand Onitsuka Tiger, which has established itself since 1949, creates both modern, trendy models and shoes with a hint of vintage. Another old school item that should be in every swag lover's wardrobe is New Balance. There was a wild fashion for them back in the Soviet Union, and in the criminal 90s you could get killed for such sneakers. Now they do not require such sacrifices and are available to everyone.
When talking about fashionable swag shoes, we cannot ignore the famous Converse. Sneakers with stars will probably never go out of fashion and will be in demand not only among young people.
It should also be noted the work of Adidas, which has always strived to catch up with Nike and develop interesting models. She did it! The collaboration with Undefeated left more than one swag boy indifferent. You can also find fantastic swag-style shoes in the collections of Fred Perry and Vans.
SWAG girl image
. The main thing in the image is the demeanor, not the style of clothing or accessories. In addition, almost all adherents of this style have tattoos on various topics. Changing hair color into various bright and provocative shades is considered the norm. Make-up: expressive and usually bright.
Based on the above, we can say that the SWAG style can be called a new youth subculture, since young people not only begin to dress differently, but also think differently.
Swag style jackets
Outerwear, like any other item of clothing, must meet the latest fashion trends. A striking example of this is swag style jackets from the world's leading brands.
Famous streetwear brand Stussy creates beautiful bomber jackets and colorful swag jackets. University jackets and bombers have a worldwide name - varsity jacket. Varsity jackets and basketball-inspired bombers come from top brands like BEAR NYC and CoolHere. You can find more formal models at Fred Perry.
Radical transformation concept
Indispensable attributes of the swag style are voluminous sweatshirts, loose shirts, T-shirts and T-shirts with bright provocative inscriptions, ultra-short women's skirts and microshorts. In addition, this fashion trend requires a hairstyle and manicure to match the most colorful wardrobe ensemble. Such a radical transformation allows you to instantly change the very appearance of a girl. This is the secret of the popularity of the swag style in various social strata of the female population.
Today, such shocking outfits are used not only by the eternally rebellious and daring youth, but also by adult and well-established ladies who are tired of standard fashion. Celebrities often sport swag looks. For example, Rihana, Lil Wayne, and Kani West were seen in such outfits. Currently, many famous couturiers are developing and producing such unusual clothing models. In a sense, today the swag style can be considered the preserve of the rich, given the market value of branded items of this design.
Swag style t-shirts
Swag T-shirts have different prints and styles from other men's T-shirts and T-shirts. Each swagger T-shirt is a canvas on which various drawings and inscriptions are depicted, which are sometimes impossible to translate and decipher. Fun prints can be found in the Perks and Mini (PAM) collections. Pharrell's Billionaire Boys Club offers some good minimalist swap ideas. The Stussy brand, together with the Marvel company, were inspired by comics and created T-shirts based on them.
Clothing, accessories and glasses SWAG
. The main components of the wardrobe: Top. Typically these are t-shirts that are slightly oversized, sweatshirts and tank tops with a large neckline. Bottom. As a rule, these are jeans of various styles, possibly decorated with rhinestones, knitted trousers or shorts. Headdress. For both boys and girls, these are baseball caps or caps. Accessories. In SWAG style, a lot of flashy decorations are acceptable. These are large watches, bracelets, massive rings, bracelets and pendants. The main criterion for these jewelry is that they look expensive. Large bags, a denim or leather backpack, a clutch in this style should look discreet.
Swag style sweatshirts and sweaters
Everyone knows that sweatshirts are the most common item of clothing among both men and women. Sweatshirts and sweaters in the swag style usually have a loose fit. You can find fashionable models from Nike and Adidas.
Shepard Fairey creates a huge number of street masterpieces. It is in his collections that you can see echoes of skater and punk rock culture. No less popular among representatives of the swag culture are hoodies or long sleeves.
Features of the direction and creating a fashionable image
Swag style is the prerogative of young, free people.
The super new generation of youth styles is the result of the desire for individuality and self-expression. The variety of trendy styles is due not only to new trends in music, but also to changes in life philosophy. The swag style is ideal for everyone who is against routine, dullness and strict patterns - a real source of energy, a reflection of modern music and culture.
The content of the article:
Origins of style
It was the habit of repeating the style of one’s idols that gave birth to the swag style. Modern musical trends are represented today by bright and extraordinary personalities. Fans, gradually transferring some details of clothing into their everyday life, copying habits, stage image and behavior, created a special direction of swag - a whole philosophy of clothing, hairstyle, makeup and lifestyle.
Swag is a full-fledged subculture, and not just a fashion trend
Adherents of this style look quite defiant
Swag is perhaps one of the most striking modern styles
The literal translation of the word “swag” cannot fully reflect the principles of style. The release of the popular rapper Jay Z's song "All I Need" is considered to be the starting point of the style, which means "cooler than cool."
A striking example of SWAG in music: Soulja Boy Tell'em - Pretty Boy Swag
By the way, translated from English, swag means stolen property, booty, income from bribes. After incredible popularity in the United States, the buzzword “swag” was picked up by young people around the world, giving it a certain meaning. The true philosophy of the fashion trend is the desire to achieve fame and material wealth. As they say, in this matter all methods are good. This is why many associate style with outrageousness. The first representatives of the fashionable and extraordinary trend were representatives of modern musical creativity and those who simply wanted to stand out from the general background. Today, swag style is not only a fashion trend, but a unique synthesis of a special way of dressing and lifestyle.
Features of swag clothing
It is believed that the style comes from the notorious “black neighborhoods”, where the constant principle of life for the inhabitants is “money is power!” The constant desire for wealth is reflected in clothes and expensive accessories, which is why there is no place for modesty in this style.
Expensive cars, expensive accessories - all this is inextricably linked with the swag culture
The main difference between swag and styles already familiar to the public is the rejection of established rules, the bright individuality of the image, and the desire for bold experiments.
Evocative swag
But there are several distinctive stylistic features:
- An integral part of a swag wardrobe is jeans, ideally from a well-known and expensive brand. A special role is played by the belt, always with a massive and richly inlaid buckle.
Often worn or torn jeans are used
Swag look with denim shorts and Moschino belt - The top of a swag style ensemble can be a T-shirt, sweatshirt, or sweatshirt. Be sure to have bright prints or provocative inscriptions.
The theme of comics and cartoons is quite popular. Black sweatshirts, by the way, are also held in high esteem among connoisseurs of swag culture - Be sure to use massive and expensive accessories, jewelry, and decorating clothes with rhinestones.
The abundance of accessories is one of the distinctive features of this culture.
Ideally, bracelets, massive chains, necklaces, etc. should be made of gold - Original and bold combinations in clothing, contrasts and layers.
In general, the swag fashion trend is a unique mixture of casual and sporty clothing. Brightness, luxury and comfort are the basic principles of swag. This style is devoid of sophistication or grace, deliberate glamor. But the image invariably attracts with femininity and bold attractiveness.
Swag is a creation of the big city
Color palette and texture
Swag is always about individuality and bold contrasts. That is why there are no special rules for choosing a color palette; it can only be limited by imagination. If we talk about tones in clothes, monogamous tones are also appropriate here - white or black. A special place is given to neon shades of light green, raspberry or orange, and any acidic tones. The favorite print of followers of the swag style is galaxy print, depicting a galaxy, space, and starry sky.
Space print is applied to a wide variety of clothes: T-shirts, sweatshirts, caps, etc.
Animal colors or camouflage patterns are appropriate. The swag style is distinguished by a variety of textures. When choosing materials, you can give preference not only to denim or leather, but also to natural fabrics (cotton, wool). An important detail is all kinds of decor. These can be torn parts, fringe, metal rivets or plates, rhinestones.
Camouflage clothing fits perfectly into the swag concept
Accessories and shoes
The process of creating an image in the swag style is necessarily creative, requiring bold imagination and creativity. That is why things that are quite familiar to everyone can have extraordinary combinations. But the main attribute that distinguishes the original style is accessories.
The main principle of swaggers is that you can never have too many accessories!
A dozen different chains at the same time - this is just in the spirit of swag
This rule applies not only to girls, but also to swagger guys. Modesty is unnecessary here, all the accessories are bright, catchy, the luxury of which sometimes borders on pretentiousness. The choice of materials is varied: precious metals, leather, natural or artificial stones and even wood. Massive chains and rings, large earrings, heavy and wide bracelets - all this is relevant for this style.
Hats play a special role in creating an image. Most often these are baseball caps decorated with rhinestones, sequins, metal details and bold inscriptions. In addition to baseball caps, you can wear a Hungarian hat (short-brimmed hat), a multi-colored knitted cap or cap. When it comes to shoes, the choice is quite wide. There is only one rule - comfort in motion. Ballet flats, slip-ons, sneakers, sneakers - all this should not only be comfortable, but also attract attention.
A baseball cap is one of the “template” attributes of the swag image
There are brighter options
Knitted hats are worn not only in cold weather
The swag fashion trend, despite its pretentiousness and originality in clothing, should be in harmony not only with hair and makeup, but also with the inner world. By the way, it is this style that absolutely does not tolerate greed and modesty. If you have an irresistible desire to be a bright personality, to attract attention and stand out from the crowd, then the swag style is for you!
Accessories in Swag style
Massive gold chains, pendants and rings are rightfully considered trendy swag accessories for men. You should not refuse leather products either. Fans of swag will like leather bracelets, belts with huge buckles and sunglasses from Ray Ban.
Swag style hats
The most popular headwear in black culture are caps and pompom hats. Bright caps with a straight visor, prints and inscriptions in the center will make you the center of attention and a real gangster from the ghetto. You can find such models at Supreme, Pink Dolphin and Lakers.
