Pin-Up Makeup: Photos, tips and tutorials for creating a retro look


If you want to become a seductive beauty straight out of a 1940s poster, adding some spice to your look without a hint of vulgarity, then the pin-up spirit is very close to you. This accentuated makeup is ideal for stylized parties, candlelit evenings or moods when you want to shock.

History of pin-up makeup

The original name of the style is to Pin Up, which means to pin (attach to the wall).

Popular in the middle of the last century, posters with girls caught in piquant situations became the basis for creating the image. The models in black and white photographs did not look so seductive; there was not enough brightness and accents. All the missing details were completed by the artists. Fashion trends in makeup of those years and the imagination of artists created an impeccable style.

Over time, the term transformed and makeup acquired the new name pin-up, that is, simply pretty. A variety of beauty assistants, stylistic techniques, and, ultimately, Photoshop, presented the image in a new presentation without changing its basics - brightness and openness on the verge of a foul, but not crossing the permitted line.

How did the pin up style come about?

Since the 50s of the last century, it has become fashionable to pin posters depicting girls in revealing outfits to the wall. From English “pin up” is translated as “attach, pin.” The cuties in the pictures were sometimes depicted in rather frivolous poses, their makeup was catchy and expressive. A half-open neckline, lace stockings, an alluring smile - all this attracted the attention of men. But the photos could not be called indecent, because they did not directly demonstrate all the charms of the female body!

It was these girls who were considered the embodiment of sexuality, true beauty and femininity. Soon pictures and photographs appeared on playing cards and lighters, and over time they filled the pages of glossy magazines and TV screens.

Pin-up makeup base

Our grandmothers and great-grandmothers did not have so much decorative cosmetics! They applied a little homemade milk to a clean face, which created a film and prevented the foundation from drying out the skin.

Only on top of such a base can you “create” flawless pin-up style makeup.

Today it is advisable to use BB cream as a base. It has a comfortable texture and perfectly evens out the complexion. If you have redness in the form of small pimples or vascular networks, then you need to disguise them with a green corrector before creating a pin-up look .

The main rule of pin-up is no shimmer! Everything is as natural and matte as possible. The foundation should be chosen with special care; it should be a tone that matches the skin. You can check this at the border of the chin and neck. If the tonality of the cosmetic product and the skin coincide in this place, then it is ideal.

There is an opinion that you need to apply the foundation only with your fingers, pressing the cream into the skin. Do it however you want! It is important that the result is a perfectly even layer without a hint of a mask.

Blush is designed to dilute the monotony. They are applied in the form of “apples” to the most prominent parts of the cheekbone. Don't pull them out, blend them well in a circle.

Pin-up style

The pin-up image is initially designed for a feminine figure; it is decorated with curvaceous shapes and seductive curves of the female body. If you are planning a pin-up photo shoot, the following wardrobe items are ideal for it:

When it comes to color, pin-up style provides a wide choice. The palette of colors begins with bright, saturated colors and ends with soft pastel tones.

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The secret to perfect eyebrows

You should start drawing the face from the eyebrows. Their shape and color are important. In the original, pin-up makeup assumes natural black shades, but the modern interpretation of makeup dictates its own rules:

  • For blondes, eyebrow color should be 1-2 shades darker than the hair shade;
  • For brunettes and brown-haired women, the opposite rule is that the eyebrows are lighter than the main shade by the same number of tones.

It is important to consider the color type. Cold young ladies with ash in their hair should choose a pencil with gray undertones; those with sunshine in their hair should give preference to a brown shade.

The pin-up style strictly determines the shape of the eyebrows, regardless of the type of face. It's an arc that takes off playfully at the end. If you conditionally divide the eyebrow into 3 parts, then the rise should be at the beginning of the third segment. It is important to maintain not only the shape, but also the width of the eyebrows. No strings, just well-groomed naturalness!

Interesting Facts

The habit of making sponges into tubes, which many girls recently showed in their photos on social networks, arose precisely from pin-up culture.

Sexy pin-up girls were often depicted with slight bewilderment on their faces, which were shown precisely by their rounded lips.

How to highlight your eyes with makeup

This makeup focuses on the expressiveness of the eyes. If you plan to use shadows, then it is better to take a natural palette. It can be peach, coffee, chocolate, beige.

The most important thing without which you can’t make a pin-up is the arrows. This is a clear line along the entire eyelid, upturned at the end.

To make the perfect eyeliner, you need to apply a stencil of the future arrow with a soft pencil - draw a clear line from the inner corner to the outer one. Then apply a teaspoon to the eye and raise an arrow along the line of its bend. Connect the lines into a perfect triangle and fill in the gaps with a makeup marker. Unlike liquid eyeliner, the felt-tip pen does not flow, does not clump and lies perfectly flat.

Eyelashes should be painted with black mascara, making them as fluffy and long as possible. If you don't have a suitable one in your arsenal, do several layers. When applying paint, be sure to place the hairs towards the outer corner of the eye, along with eyeliner, this will make the look mysterious and playful.

Original pin-up style makeup involves false eyelashes or bunches at the very edge of the eye. Today this is not at all necessary.

Apply eye shadow and color eyelashes

So, for eye makeup you should use the most natural palette of shadows, for example, white or beige tones, pink or gold for the base, and darker colors should be used to highlight the crease on the upper eyelid.

Whatever your eyeshadow, winged eyeliner is always a necessary element of the Pin-up look. They are drawn with clear, expanding strokes that take off from the top. But if you do not perfectly master the art of applying eyeliner, then it is better to use the classic time-tested option - a pencil. To begin, draw a thin line with it as close as possible to the lash line on one eye and on the other. If you are completely satisfied with the result, carefully draw the eyeliner along the intended contour. Eyelashes with this make-up should be painted with high-quality black mascara. You can also use invoices. As you can see, the art of eye makeup includes several stages. If you want to master it, you will succeed!

The most seductive lips

For pin-ups you can use 50 shades of red and only that ! Lips should become seductive and plump. When applying foundation, make up your lips completely. Using a pencil that should be one shade darker than the lipstick, draw an outline. Make lines 1 mm higher than natural.

To achieve visual swelling, apply lipstick with a brush, so that the corners are darker and the middle is lighter. If desired, you can use two similar shades. To finish working on your lips, powder them using a napkin. This will not only give the required matte finish to the makeup, but will also make it more durable.

Pin up is mistakenly attributed to blondes, since the ideal image in this style was created by Marilyn Monroe. Pay attention to Katharine Hepburn, Barbara Stanwyck, Megan Fox - they are not blond at all, but they successfully used this style in their time. If you think that this makeup is missing something, try the “gangster style”, because it looks so much like a pin-up.

What is pin-up makeup?

Make-up will be a harmonious addition to both everyday and formal images; it is used with equal success in tandem with playful dresses and evening ensembles. Today, not only the make-up itself is being popularized, drawing attention to the face, but also accessories, outfits, and prints symbolizing that era.

The creation technique involves the formation of long, clear arrows - graceful, not very thick; neutral light and restrained dark shadows, bright lipstick colors can also be used. It is important that all lines are straight. Girls combine this style with casual curls in a retro spirit and headbands in rich shades with polka dots.

The most prominent fan of such images is Marilyn Monroe; examples of modern stars include Scarlett Johansson, Dita Von Teese, Christina Aguilera, and Katy Perry.

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