Italian coffee is considered one of the best in the world. Confirmation of this is “Lavazza” - coffee with a centuries-old history and a worldwide reputation. The peculiarity of the brand is the combination in different proportions of two main varieties: Arabica and Robusta. "Lavazza" involves high quality production and is divided into many types.
Italian Lavazza coffee is known for its quality and unsurpassed taste.
History of the Italian brand
The brand name is based on the surname of the company’s founder - a simple grocer Luigi Lavazza (see photo). In 1895, Luigi opened a small shop in Turin, where he offered oil, soap, alcohol and coffee for sale. The competition was high, it was necessary to stand out in some way in order to attract the interest of buyers.
Then Luigi decided to combine different types of grains in different proportions, thereby creating extraordinary tastes and new aromas of the drink.
In addition to roasting and blending, he decided to pack the beans in parchment, which allowed them to preserve the properties and aroma of the product longer. Thanks to Luigi's resourcefulness and genius, the simple grocery store quickly gained fame.
Luigi Lavazza is the founder of the world famous coffee brand.
During the First World War, business suffered, but Signor Luigi was philosophical about this, reasoning: “War is an episode.”
In 1947, the logo we know today was invented. Later, the first advertising slogan appeared - “Lavazza - heaven in a cup.”
In the 1950s production expanded, the company opened workshops for frying, processing, and packaging products.
All generations of the Lavazza family were involved in the development of the business. Knowledge and experience were passed on from fathers to sons. Now the fourth generation of the dynasty is managing the company.
Supply of raw materials and production
Lavazza is the largest coffee producer. The company purchases grains all over the world and selects them on its own plantations in Ecuador, Colombia, and Brazil.
The industrial system of the coffee corporation includes 6 factories in different cities:
- Turin (Italy). The largest roasting and packaging company.
- Gattinare (Italy). Production of capsules for Espresso Point coffee machines.
- Pozzilli (Italy). The plant specializes in the production of decaffeinated coffee.
- Veresse (Italy). The second largest roasting and packaging company after Turin.
- Chennai (India). Production for the domestic market;
- Sri City (India). Large production complex for supplying products to Asian countries.
Lavazza's industrial system includes six factories located around the world.
Lavazza production system: numbers and geography
Founded in 1895 in the Italian city of Turin, Lavazza has been owned by the Lavazza family for 4 generations. Lavazza is one of the most important coffee roasters in the world.
Lavazza today:
More than 1.330.7 billion € in turnover in 2012 90 countries around the world in which Lavazza is present with direct subsidiaries and an extensive distribution network with more than 3,800 employees 4 Italian factories, joined by a new plant in India More than 50 training centers for worldwide, training approximately 30,000 employees annually 20 years of tradition in production, marketing and single-serve coffee products 17 billion cups of Lavazza coffee consumed annually worldwide
Lavazza's production is distributed in 6 factories, 4 of which are located in Italy and 2 abroad. The plants in Turin and Veressa roast and package roasted and ground coffee. The plant, located in Gittinara, produces capsules for the Lavazza Espresso Point, Lavazza BLUE and Lavazza A Modo Mio espresso systems. The Pozzilli plant produces decaffeinated coffee for homes, bars, cafes and offices. All Lavazza factories comply with environmental standards.
Turin: historical site
The Lavazza plant in Turin is one of the largest, modern coffee roasting and production facilities. Each stage of the production process is automated and controlled using a computer system. The plant's warehouse can accommodate between 11 and 200 pallets, moved by a computer system that can select coffees for delivery according to their production date. This guarantees optimal inventory management according to the first-pack, first-out principle: the first packaged bag of coffee is the first to leave the plant for further delivery. The Lavazza plant in Turin is ISO 9001:2008 certified.
Gittinara: automatic distribution
As mentioned above, the production of capsules for Lavazza espresso Point, Lavazza BLUE and Lavazza A Modo Mio systems is concentrated here. Lavazza has recently made major investments to improve production processes and update plant technology, as well as to develop innovative espresso systems: Espresso Point, Lavazza BLUE, A Modo Mio.
Veress: more than 20 years of experience
The Lavazza plant, located in Veresse, roasts and packages roasted and ground coffee. Lavazza came to Veress in 1989 when it acquired a majority stake in Coinca, which was based there. Today, Veressa is home to the second largest Lavazza plant in Italy, after Turin.
Pozzillini: from Italy to the world
At the Lavazza plant in Pozzillini, coffee is decaffeinated using the natural CO2 method. Founded in 1991 in Pozzillini, the plant specializes in the decaffeination of green coffee. The decaffeination method used at this plant is natural because it uses carbon dioxide, a compound that is present in the air we breathe. The innovative supercritical CO2 process has a natural selective effect on coffee beans, optimizing their organoleptic properties. Under special conditions of pressure and temperature (supercritical state between liquid and gas), carbon dioxide has the ability to bind caffeine without damaging the aromatic components of coffee.
India: new plant in Chennai
In 2007, Lavazza opened another subsidiary, thereby establishing a direct presence in Asia. At the same time, Lavazza also acquired the Indian company Barista, the second largest coffee chain with an estimated number of bars of about 180, as well as Fresh&Honest Café with traditional coffee bean machines and Lavazza BLUE capsule systems. The new Lavazza plant in Chennai caters to all the needs of the local market and produces coffee for the domestic market.
Brazil: Lavazza plant in Tres Rios
In 2008, Lavazza acquired Café Grão Nobre and Café Terra Brasil. Café Grão Nobre owns a coffee roasting plant in Tres Rios.
India: Lavazza in Sri City
In 2011, the foundation was laid for a new Lavazza plant in India. The new plant is located in the Sri City Industrial Estate, approximately 55 km from Chennai. The new industrial complex, consisting of five buildings, will be located on 40,000 sq. m. meters and will use modern machines and equipment. The plant will also include offices and training centers. This will provide jobs for the local population, which, in addition to reducing the cost of transportation, will also reduce the impact of the latter on the environment.
Lavazza's Sri City plant will source 99.9% Indian coffee, which is premium in quality and variety, but will be entirely processed by Lavazza. The construction of the new Lavazza plant in Sri City is part of Lavazza's expansion strategy in Asia. The company has been operating in India since 2007 with the Barista coffee chain and the Fresh&Honest Café company. Lavazza's vision is to transform India into a manufacturing and commercial hub, making Lavazza the leader in the Asia-Pacific region and the second most important market after Italy.
Types of Lavazza coffee
Lavazza produces bean, ground, instant, and capsule coffee.
Ground is divided according to the degree of grinding: coarse, medium, fine.
The table provides a list of the most popular types, the degree of grinding for each of them, as well as a description of the composition in percentage terms.
| Product name | Grinding degree | % Arabica content | % Robusta content |
| Club | ground (medium), grain | 100 | 0 |
| Crema e Gusto | ground (coarse) | 30 | 70 |
| Decaffeinato | ground (fine) | 60 | 40 |
| Espresso | ground (fine) or grain | 100 | 0 |
| Gold Selection | only in beans | 100 | 0 |
| Gran Riserva | ground (coarse), cereal or capsules | 70 | 30 |
| Grand Espresso | only grain | 100 | 0 |
| Pienaroma | only grain | 100 | 0 |
| Qualita Oro | ground (medium), cereal or capsules | 100 | 0 |
| Qualita Rossa | ground (fine) or grain | 70 | 30 |
| Super Crema | only grain | 80 | 20 |
| TopClass | only grain | 90 | 10 |
What is Lavazza coffee
The founder of this brand was the Italian grocer Luigi Lavazza, who sells food and coffee, among other things. He came up with the idea of making a mix of different varieties of coffee beans, thereby improving its taste. This approach to creating the product, as well as packaging in parchment with a logo, added zest to the product and brought worldwide popularity.
Types of Lavazza coffee
All types of Lavazza coffee have a different combination of coffee bean varieties and differ in taste and aroma:
| Name | Ratio in % Arabica and Robusta | Description of taste |
| Filtro Classico | 100/0 | Floral-spicy aroma |
| Pienaroma | 100/0 | Sourish taste, minimal caffeine content |
| Crema Aroma | 80/20 | Traditional taste, requires the addition of milk and cream |
| Caffe Espresso | 100/0 | Deep aroma due to medium roasting of beans |
| Qualita Rossa | 70/30 | Has a slight chocolate scent |
| Club (Lavazza Club) | 100/0 | Softened taste of 100% Arabica |
| iTierra | 100/0 | Chocolate flavor, rich foam |
| Qualita Oro | 100/0 | Classic with honey flavor |
| Bella Crema | 100/0 | Notes of vanilla, caramel, chocolate |
| Grand Espresso | 100/0 | Chocolate-spicy shades without bitterness |
| Gran Riserva | 70/30 | Strong, sour and bitter, contains a lot of caffeine |
| Crema e Gusto Forte | 80/20 | Chocolate taste with bitterness |
| Crema e Gusto | 30/70 | Spicy chocolate-creamy taste |
| Caffe Decaffeinato | 60/40 | Bright, rich taste without caffeine |
| Super Gusto | 80/20 | Spicy and fruity shades |
Coffee assortment
Lavazza offers a surprisingly wide range of blends. Each of them has its own unique taste and aroma. Thanks to such diversity, every connoisseur will be able to choose his own individual variety.
Lavazza Qualità Oro
A classic variety that was one of the first to be created in the mid-20th century. A mixture of 100% selected Arabica beans with a medium roast. The drink has light notes of honey with a subtle sourness. The drink has a deep aroma and noble fullness.
Lavazza Qualità Oro is a variety that combines the best varieties of American and Brazilian Arabica.
Lavazza Qualità Rossa
A blend of robusta from African plantations (30%) and arabica from warm Brazil (70%). A moderate degree of roasting gives richness, but does not add excessive strength. Qualità Rossa has a slightly perceptible hint of chocolate and is remembered for a long, pleasant aftertaste.
Lavazza Crema e Gusto
The only blend whose content is dominated by robusta (70%). This mixture contains 2.5 times more caffeine, so the drink is strong. This variety has an intense aroma, slightly creamy with a chocolate-nut color.
Lavazza Itierra
Elite 100% Arabica, grown in ecologically clean areas of Peru, Colombia, Honduras. This is confirmed by the certificate mark on the packaging - Rainforest Alliance. The finished Itierra drink has a thick texture and voluminous foam.
Lavazza Club
A mixture of selected varieties of Arabica, born in the special climatic conditions of Latin America. The variety is soft and has a light, refined aroma.
Thanks to a special roasting technology, Lavazza Club has a pleasant smell and zest in taste.
Lavazza Caffè Decaffeinato
Unique Arabica and Robusta varieties that have undergone decaffeination. The process is completely natural, without the use of chemicals, as a result of which the drink retains its richness, thickness and has a noble foam.
Lavazza Caffè Espresso
Premium blend of Arabica beans. Created for lovers of the classics. It has a floral color with a subtle spicy accent.
Lavazza Crema e Aroma
A harmonious blend of Arabica and Robusta. When finished, it reveals a delicate soft taste and a persistent creamy texture, which is perfect for recipes with milk or cream.
Lavazza Super Crema
One of the most popular blends. A combination of Robusta and Arabica from Indonesia and South America. It has a slight sourness and floral aroma. Goes great with milk.
The famous Lavazza Super Crema variety includes American Arabica and a mixture of Indonesian Robusta.
Lavazza Crema e Gusto Gusto Forte
A mix of Arabica and Robusta beans with a high degree of roasting. Suitable for lovers of Americano, especially in combination with milk. It has a deep black color, thick texture and rich taste.
Lavazza Filtro Classico
The composition of the blend is pure Arabica. Medium roasting gives a unique fruity taste and rich spicy aroma.
Lavazza Pienaroma
American Arabica Pienaroma has a velvety taste with exquisite notes of exoticism and a nutty-chocolate aftertaste.
Lavazza Super Gusto
The product is claimed to be the most environmentally friendly in the line. The grains are grown on plantations without the use of chemical treatment. The variety is bright with the aroma of chocolate.
Lavazza Super Gusto products contain notes of chocolate and a faint creamy taste.
Lavazza Gran Riserva
Riserva has a high caffeine content. The blend has a deep, rich taste with a delicate hint of liqueur. Recommended for lovers of strong black coffee.
The full range and new products can be found on the official Lavazza website.
Lavazza coffee types
Italian Lavazza coffee, the types of which will appeal to the most sophisticated gourmets, is known throughout the world for its high quality and unsurpassed flavor.
So, Lavazza coffee has completely different types, to suit any, so to speak, taste and color. Like all coffee drinks, Lavazza is divided into grain, ground, pods and capsules. However, all these categories can be divided into lines created for the delight of coffee lovers. Lavazza coffee types: Espresso, Qualita Oro, Rossa, Crema e Aroma, Grand Espresso, Super Crema, Pienaroma, Gold Selection, Super Gusto and Tierra. So, we present to your attention.
Lavazza Espresso coffee is a high-quality drink made from 100% Arabica coffee. The taste is bright and rich.
Lavazza Qualita coffee is an invigorating 100% Arabica coffee that stands out for its noble taste with a slight sourness.
Lavazza Rossa coffee is created for lovers of strong taste and subtle aroma. It consists of Arabica (40%) and Robusta (60%).
Lavazza Qualita Oro coffee is a magnificent blend of 100% Arabica coffee. This drink is suitable for bars, cafes, offices or home.
Lavazza Crema e Aroma coffee is a blend of Arabica and Robusta from South and Central America. Excellent foam and pleasant taste will delight gourmets.
Lavazza Grand Espresso coffee is a mix of selected Arabica beans, deeply roasted. The drink is full of balanced taste and pleasant aroma.
Lavazza Super Crema coffee is a blend of Arabica and Robusta from Brazil and Central America. The mixture is intended for making espresso or cappuccino.
Lavazza Pienaroma coffee is a 100% Arabica drink with a distinct taste and invigorating aroma.
Lavazza Gold Selection coffee is an excellent blend of Arabica coffee (100%) with slight sourness and a pleasant aftertaste.
Lavazza Super Gusto coffee is an impeccable combination of Arabica and Robusta with an exotic coffee bouquet.
Lavazza Tierra coffee is an excellent, invigorating drink made from 100% Arabica coffee. Its taste and aroma will pleasantly surprise lovers of strong coffee.
Lavazza coffee types include the best blends of selected Robusta and Arabica beans, and in some lines, 100% Arabica, an invigorating drink suitable for preparing excellent espresso with real Italian foam or fresh cappuccino. Aromatic drinks from the Lavazza coffee bean line are distinguished by a rich and bright aroma, and the taste is filled with nuances of caramel and chocolate. This is the ideal coffee for those who want to cheer up in the morning and be in a good mood all day.
Approximate cost
Lavazza products can be found at affordable prices on the shelves of almost any supermarket. Below is the approximate cost in Russia:
| Product name | Volume packaging, kg | price, rub. |
| Qualità Oro | 1,0 | 1300 |
| Qualità Rossa | 1,0 | 1500 |
| Crema e Gusto | 0,250 | 280 |
| Itierra | 1,0 | 1700 |
| Club | 0,250 | 370 |
| Caffè Decaffeinato | 0,250 | 450 |
| Caffè Espresso | 1,0 | 1700 |
| Crema e Aroma | 1,0 | 1500 |
| Super Crema | 1,0 | 1400 |
| Crema e Gusto Gusto Forte | 1,0 | 890 |
| Filtro Classico | 1,0 | 1200 |
| Pienaroma | 1,0 | 1300 |
| Super Gusto | 1,0 | 1350 |
| Gran Riserva | 1,0 | 1300 |
Types and description of Lavazza coffee
The range of ground coffee varies greatly in the degree of crushing of the coffee beans. The nature of grinding affects the aroma of prepared drinks and contributes to the full development of taste. You can start exploring Lavazza's extensive collection of coffee brands with the classic Lavazza Qualita Oro espresso. The Premium blend includes expensive, exquisite varieties of grains from Central and South America.
The medium roast characteristic of Lavazza Oro coffee is felt due to its floral-honey taste with the presence of a slight sourness. Brazilian grains give the Qualita Oro mix tart, sweetish notes of honey, allowing you to get incredible pleasure from the product without adding sugar to it.
The following blend consists of 100% Arabica beans. The Viennese method of roasting grains imbues the product with a mild taste. This variety, in addition to the option in standard packaging, is produced in the form of fine and medium ground coffee in Lavazza Espresso Point capsules for coffee machines.
Lavazza Qualita Rossa coffee has been considered a favorite of the inhabitants of the Apennine Peninsula for more than a hundred years. The low robusta content of Lavazza Rossa coffee (30%) makes the drink delicious. This is an excellent blend for espresso, indispensable for getting a boost of energy in the morning. The brand is in demand in every prestigious establishment in Italy.
The name of the Lavazza Crema e Aroma blend reflects its distinctive feature of creamy foam and delicious aroma. Here Arabica and Robusta beans are taken in a percentage ratio of 80:20. Vienna roasting imparts softness and subtle sweetness. This type of mixture is of high quality, which allows you to make espresso, cappuccino, as well as a drink with milk.
Lavazza decaffeinated is loved by coffee lovers who prefer to enjoy their drink without this substance. This blend consists entirely of Central American Arabica beans. Carefully selected Lavazza Caffe Decaffeinato beans are subjected to decaffeination, during which their rich taste and enchanting aroma are carefully preserved.
Lavazza Crema Gusto coffee is made from 30% Arabica beans and 70% Robusta. A special Italian type of roasting gives espresso strength and a spicy aroma. The composition of Lavazza Tierra coffee is enriched with selected environmentally friendly Peruvian and Colombian Arabica beans, which imbue the finished drink with a pleasant chocolate taste with floral notes.
Lavazza Gold Selection coffee is a luxury coffee blend. The highest quality, bright aroma and light creamy milky taste of this mixture are determined by the composition of Arabica beans grown on plantations in South America. The Lavazza company does not remain aloof from modern, fashionable phenomena and the latest achievements in its field, constantly expanding its own range.
The growing popularity of coffee machines motivated the brand to release a new series of coffee capsules, Lavazza Blue. They are a collection of various Arabica and Robusta mixes intended for strong drinks such as espresso and ristretto. The rich range of flavors of the capsule product may include chocolate, spicy or fruity notes.
The increased demand for a fashionable trend in the coffee industry - the production of pod coffee and coffee “tablets” - could not be ignored by the brand. He began producing coffee in Lavazza pods, in special packaging in the form of a paper filter, which preserves all the flavors and exquisite aroma of a portion of pressed roasted ground product. To brew coffee in pods, you need a pod coffee maker or coffee machine.
How to choose Lavazza coffee
When choosing your variety, you should focus on your own taste preferences.
For lovers of the classics
For conservatives, the brand offers the following types:
- Qualità Oro;
- Qualità Rossa;
- Caffè Espresso.
Varieties of Lavazza bean and ground coffee for lovers of a rich coffee drink.
For lovers of softness and aroma
Those who prefer a soft taste will like the lines with creamy, creamy, chocolate shades:
- Crema e Gusto;
- Filtro Classico;
- Crema e Gusto Gusto Forte;
- Crema e Aroma;
- Super Crema.
No harm to health
For coffee lovers who are not recommended to consume caffeine for health reasons, Lavazza offers the ideal variety Caffè Decaffeinato.
Ground coffee Lavazza
This coffee (in English – coffee, in Ukrainian – kava) is very popular not only among Italians, but also in many other countries of the world. The product is in such demand due to its classic taste and rich, deep aroma of Arabica beans with varying degrees of roasting. You can buy ground Lavazza coffee at a large retail chain or order delivery of your purchase by mail via the Internet to Moscow, St. Petersburg and other cities. For coffee machines, this product is sold in capsules.
Crema Gusto
You can buy Lavazza coffee at the Dom Coffee store. This product is an assortment of high-quality Arabica and Robusta varieties in a ratio of 30/70%. The most important indicator of the drink is the persistent crema (foam) and the rich taste of chocolate and nuts. This variety is used for preparing drinks with added milk:
- name: LAVAZZA CREMA E GUSTO;
- price: 207 rubles;
- characteristics: Italy, fine grinding, weight – 250 grams;
- pros: strong, inexpensive;
- cons: not found.
Decaffeinato
Italian Lavazza Decaffeinato coffee includes 60% Arabica and 40% Robusta, the processing technology of which includes pure water and carbon dioxide (without chemicals). This approach ensures environmental friendliness and high quality of the product. From this type you can prepare cappuccino, macchiato, espresso in a Turk or coffee machine. Decaffeinato has a classic rich taste and aroma:
- name: Lavazza Caffè Decaffeinato;
- price: 395 rub.;
- characteristics: Italy, packaging – vacuum bag, weight – 250 grams, ground (medium grind);
- pros: does not contain caffeine;
- cons: high cost.
Espresso
Lavazza espresso is made from 100% Arabica, collected on plantations in Africa and Central America. The beans were medium-roasted before grinding, so the product has a strong, rich taste with chocolate notes:
- name: Lavazza Espresso;
- price: 280 rub.;
- characteristics: Italy, weight – 250 grams, ground (medium grind);
- pros: long-lasting foam;
- cons: not found.
Oro
Lavazza Oro is one of the most popular among lovers of strong drinks. It has a floral-fruity aroma and a honey aftertaste, and is used for preparing drinks at home and professionally. Suitable for use in coffee machines and Turks:
- name: Lavazza Oro;
- price: 290 rub.;
- characteristics: Italy, weight – 250 g, vacuum packaging with a valve, medium degree of roasting, medium grinding;
- pros: delicate scent with floral notes;
- cons: not found.
Rossa
Italian coffee Lavazza Rosso includes 70% Arabica and 30% Robusta, due to which it has a strong, rich taste with amazing notes of chocolate. Prepared in the most exquisite restaurants around the world. Feel like a guest of one of these establishments, being in your own kitchen with a cup of aromatic Lavazza Rosso:
- name: Lavazza Rossa;
- price: 298 rub.;
- characteristics: Italy, weight – 250 g, vacuum bag, ground (medium grind), medium roast;
- pros: soft velvety taste;
- cons: not found.
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How to make coffee correctly
To experience the full taste of a coffee drink, you need to know some of the subtleties of preparation, because coffee is an entire culture.
Espresso is very popular in Italy.
It is prepared in a special coffee maker called “moka” and served in small 75 ml porcelain cups with thick walls. Moreover, you need to pour no more than 50 ml of coffee. This method of serving makes it possible to experience the entire bouquet of the blend.
Stages of coffee preparation.
Italians often brew the drink without water. The turk is filled with 200 ml of milk, 3-4 g of ground coffee is added, sugar is offered separately.
Another popular recipe is cold cooking. Whisk milk, cold espresso, cream, sugar and serve in a glass with ice.
Counterfeits on the Russian market
There is a risk of getting a fake when purchasing. To avoid such a situation, you should pay attention to a number of signs of counterfeit:
- Packaging color. The original is brighter, the lines are clear.
- Gas removal valve. On the original it is in the center of the letter A in the word LavAzza. On a fake pack it is located lower.
- Side of the package. There should be no vertical fold line or fold.
- Bottom side of the package. The original must have a white sticker with text in Russian.
- Date of manufacture. The date and time are indicated on the packaging.
- Grains. The original varieties have a uniform color, the grains are whole and the same size.
It is safest to make purchases in specialized stores or from trusted sellers.
